Summit update: Digital panel on Strategy and Storytelling

We are excited to announce details of a digital panel session at next week's International Content Marketing Summit on Weds 27 Nov, where experts in digital content discuss strategy and storytelling for marketers.

The panel discussion forms part of a full agenda of key note speakers which include Coca-Cola, The Economist, MediaCom, Blue State Digital, Twitter, Facebook, Fujitsu, Mixcloud, Vice and

Digital Panel: Strategy & Storytelling for Digital Content Marketers

Digital Content Marketing is not about selling - it's about building awareness, developing authority and deepening relationships.

The best content marketers develop successful content strategies and use storytelling principles to bring brands to life and engage customers. In this panel we will discuss the elements of a good content strategy, and look at the key aspects of good storytelling for content marketers, with experts across the range of digital channels and disciplines:

  • Ross Sleight, Chief Strategy Officer, SOMO
    Ross was voted one of the top 50 most influential people in mobile media by The Drum Magazine in 2013. He has created award-winning digital strategies for clients including Reuters, Sony, British Airways and the Independent, and has been called upon to advise 10 Downing Street and the Department for Culture, Media and Sport on interactive media development.
  • Ben Ladkin, Operations Manager, Arsenal Media Group (Arsenal Football Club)
    In the five years Ben has been working at Arsenal he has delivered numerous digital projects including a major redesign of and the new video site Arsenal Player, an IOS app and Digital Programme app as well as a highly successful social media strategy.
  • Martin Belam- Principal Consultant, Emblem
    Martin has been working in digital product development, information architecture and user experience design for nearly fifteen years, for organisations like the Guardian, Sony, Vodafone and the BBC. In 2012 he founded the digital consultancy Emblem, with clients including Trinity Mirror, Libération, Arts Council England and the Natural History Museum.
  • Elizabeth McGuane-Director of Content Strategy atFleishmanHillard
    Elizabeth has a background in print journalism, and has worked in user experience and content strategy since 2007, with iQ Content, LBi London and now Fleishman Hillard, where she is director of content strategy. Her writing on content and UX has been featured in A List Apart, Johnny Holland and Contents Magazine, and she has spoken widely about content strategy in Europe and the US. 

To find out everything you need to know about the Summit and book your ticket go to

The International Content Marketing Summit 2013 - The Content Revolution
27th November, Old Billingsgate, London

19thNov 2013

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