‘Take Stock'- a marketing platform that allows delivered foodservice companies to connect with their customers - is a bi-monthly, hard copy magazine, supported by a website, twitter, pinterest and a mobile version of the site.
Produced by content marketing company ‘the fabl', the 52-page publication features business-boosting ideas for caterers, new product releases and wholesaler news. Trialled since Spring 2012 by 15 members of the buying group, feedback has been overwhelmingly positive from wholesalers, caterers - who get the magazine hand distributed with their deliveries - and the brands using ‘Take Stock' to advertise and support their promotions.
March 2013 will see Holdsworth Foods, one of the largest delivered wholesale members of the Today's Group, be the first in the new wave to receive the magazine, with a section dedicated to the company's news and activities.
Bill Laird, Managing Director of The Today's Group, commented: "This is a great opportunity for us to build on the services we offer to our wholesale members. I have long been an advocate of caterers adapting to the latest methods of communication and wholeheartedly believe that ‘Take Stock' will help establishments grow their business; whether they are viewing the publication online, following it on Twitter or receiving the hard copy with their deliveries. The publication is also a great way for us to talk to the people buying products directly, to advertise promotions and to alert users of new products. I am confident that our wholesaler members and their customers will enjoy Take Stock as much as we do at Today's Head Office."
Mags Walker, Editor of Take Stock, and Managing Director of ‘the fabl', commented: "Take Stock's first year has been a brilliant one. Working with individual wholesale members, we have produced a product that offers great advice to end-users and allows the members and brands to connect with their customers. We look forward to continuing to work with the Today's Group and their members to make sure that ‘Take Stock' platforms help to drive sales and customer satisfaction well into 2014 and beyond."