Ten branded iPhone apps

New research shows that a third of UK consumers are now shopping via mobile. The rise in people accessing the Internet and now shopping via their phones is reflected in the increase of branded iPhone, and now iPad apps entering the market.

iPhone apps are not only a great way of reaching consumers on the go, they are a great way to increase people's brand experience. Apps have different purposes and while some are built around e-commerce, others are content driven to educate or there to entertain users. Even if the app market is becoming increasingly filled, there is scope to succeed for brands and their affiliates.

We have filtered through the iTunes store to find ten examples of branded apps that showcase the variety of apps out there:

Chic Outlet Shopping® (Free)
Key features:

  • Explore, search and navigate through all nice Chic Outlet Shopping® Villages.
  • Access comprehensive interactive maps of each village
  • Locate boutiques by name and category in the Brand Directory
  • Shoppers can plan their visit and access online booking service for the Shopping Express coach
  • View exclusive content developed by Chic Outlet Shopping® including video footage on Chic TV and Editor's Corner featuring celebrity interviews and insider tips

Unique selling point: Must-have app for fashionistas who love a good find and to pre-plan their shopping trips.

LEGO® Photo (Free)
Key features:

  • Immortalise your favourite things and special moments in LEGO® bricks
  • Share LEGO photos with everyone - upload to social networking pages

Unique selling point: A fun app to take unusual photos with - even if you don't like LEGO.

ZSL London Zoo (Free)
Key features:

  • Animal facts, photos and videos
  • GPS enabled interactive Zoo map showing where you are and what is near you
  • "What's on" planner showing all daily animal events around the Zoo
  • Visitor information - planning your visit
  • Use the friend finder feature to locate your friends around the Zoo

Unique selling point: The only app guide for ZSL London Zoo

Key features:

  • Order Nespresso capsules, machines and accessories
  • Find nearest collection point for used capsules (not currently available in the UK),Boutique or Nespresso stockist
  • Discover the latest Nespresso news
  • Available in several local languages

Unique selling point: Quick way to order Nespresso capsules on-the-go for those who own a Nespresso machine

Weight Watchers Mobile (Free)
Key features:

  • New daily featured recipe, and create shopping list from recipes
  • Interactive Cheat Sheets to make smarter food choices
  • View Success Stories, find tips and helpful articles
  • Find local Weight Watchers meetings
  • Connect with community friends, update user profile and upload photos (free registration required)
  • Track PointsPlusTM values for food and activity (subscribers to WW online only)
  • Calculate PointsPlus values (subscribers to WW online only)
  • Search over 31,000 food options, meals and recipes (subscribers to WW online only)
  • Track weight and progress in an interactive chart (subscribers to WW online only)
  • Add a food, recipe or meal to Favorites (subscribers to WW online only)

Unique selling point: Great app for anyone following the Weight Watchers programme

Mulberry (Free)
Key features:

  • Browse complete collection of bags, shoes and ready-to-wear
  • Create and share wish lists on the go
  • Watch seasonal videos and shop directly from the lookbook
  • Locate nearest store and find out their details
  • Keep up with the latest Mulberry news via the blog

Unique selling point: Good exclusive behind-the-scenes videos and great way to view the collections wherever you are.

Fabergé (Free)
Key features:

  • Explore the unique high jewellery pieces created by Fabergé
  • Discover the stories behind the creations
  • Look at each item in detail with the zoom-in feature
  • Try pieces on by using the iPhone camera
  • Registered users can view their personalised selection of pieces and call their dedicated sales advisor at the click of a button.

Unique selling point: Offical Fabergé app for anyone interested in the creations, and a fun interactive ‘try items on' feature

Barcleycard Waterslide Extreme (Free)
Key features

  • Speed through 3D cityscape backgrounds on 9 different levels
  • Ride the slide in 1st or 3rd person view, or choose a male or female character
  • Tilt or touch the screen to control speed
  • Win bonus points for speed or collecting five items in a row
  • Pick up speed to loop the loop

Unique selling point: A fun game that is branded subtly in the menu screen.

u.can cook with James Martin (Free)
Key features:

  • Over 80 recipes that uses store cupboard essentials
  • High quality images
  • Exclusive James Martin videos with simple demonstrations and cooking tips
  • Interactive shopping lists
  • ‘Shake to randomise' feature
  • No Internet connection needed once installed
  • Search by ingredients tool

Unique selling point: Exclusive videos with celebrity chef James Martin and dedicated recipes that use canned foods

Waitrose (Free)
Key features:

  • Over 200 free recipes, updated weekly
  • Selected seasonal recipes and the latest recipes from Delia Smith and Heston Blumenthal
  • Search recipes by ingredient, occasion, and possibility to save
  • Add ingredients to shopping list, which can easily be shared with family and friends
  • Up to date information on special offers and promotions
  • Maps, directions and opening hours of all branches
  • Cook's tools, including a weights and measures converter and meat/poultry timing calculator
  • Seasonal calendar
  • Video cooking and baking tips and techniques
  • A wine specialist to match wine with your food by food type or course
  • Nutrition guide to ensure balanced portion sizes

Unique selling point: A on-the-go cookbook for everyone, regardless of where you shop

These are just a fraction of the branded iPhone apps available. Which ones have you discovered?

Posted in
19thJan 2011

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