Tesco and Cedar launch innovative new summer beauty app

Tesco has launched its first ever beauty tablet magazine, Beauty at Tesco, filled with insider know-how and inspiration to help readers look and feel beautiful

Content Marketing

The interactive magazine will offer exclusive content, created by leading content marketing agency Cedar, which will be digitally integrated to provide readers with enhanced features including ‘click to buy’ options.

Readers will also be able to access step-by-step beauty video tutorials with industry experts including hair stylist Leo Bancroft, make-up artists Claire Ray and Liz Beckett and nail artist Sophie Harris Greenslade.

Content Marketing

Available for free download from iTunes and Google Play, Beauty at Tesco is the perfect companion for anyone on the go, with tips on how to work the latest make-up trends with confidence and discover the best new beauty buys

“Beauty at Tesco is a fantastic way to showcase the variety of beauty brands that we have online and in store,” says Heather Slade, beauty online marketing manager at Tesco.

The new tablet magazine will be published seasonally and ensure beauty lovers can get the best advice and shop however, whenever and wherever they choose using their tablet.

“We’re really excited to have created this brand-new app which brings beauty to life. It’s useful and totally accessible – not to mention gorgeous,” says Karena Callen, beauty editor at Cedar.

To celebrate the launch of Beauty at Tesco and the start of summer, Tesco will be giving away 100 beauty kits and offering five readers the chance to win £500 worth of holiday spending money, courtesy of Tesco Bank. For more information on how to enter and to read the terms and conditions, download Beauty at Tesco from iTunes or Google Play by searching for ‘Tesco Magazines’.

Posted in Member news
23rdJun 2014

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