Following year-on-year growth of eight per cent during the period (October 2011 - September 2012) Tesco magazine has a readership of 7·2m, exceeding all national press (dailies and Sundays) and magazines.
The NRS report shows The Sun has a readership of 7·1m. Tesco's competitor Asda magazine has 6m readers, while Sainsbury's magazine has 3·4m and Your M&S has 3·7m. Tesco magazine is published by content marketing agency Cedar.
Prior to the report, Tesco held the title of the UK's most-read women's magazine, trumping other supermarket and newsstand publications. It currently has an ABC certified circulation of nearly two million.
Tesco magazine's editor Helen Johnston said: "Tesco magazine succeeds because of unique reader insight, award-winning features and unprecedented reach.
What's clear from these results is that right now, when it comes to print, branded content is king."