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Tesco Magazine named biggest circulation magazine in UK

Tesco Magazine leads a hat trick of supermarket titles topping the list of biggest circulation magazines in the UK.

The lastest figures released by Audit Bureau of Circulations (ABC) covering the period of January - June 2013 has magazines from Tesco, Asda and Morrisions beating consumer magazines to the top three spots.

The data also shows:

  • 5 of the top 10 and 10 of the top 20 are content marketing titles 
  • Waitrose Kitchen grew more on the last period that any other magazine 
  • Morrisons and Waitrose Kitchen both saw double digit growth year on year 
  • Content marketing titles continue to dominate Cookery & Kitchen (93% of total circulation) and Women's Lifestyle/Fashion (John Lewis Edition 1st and ASOS.com 2nd)

Title

Ranking in top 100

Jun End 2013

Prd/Prd % change

Year / Year % change

Tesco Magazine

1

1,945,015

-0.20%

0.70%

Asda Magazine

2

1,944,393

-0.80%

-1.00%

Morrisons Magazine

3

1,293,617

-0.50%

10.30%

Tesco Real Food

5

1,225,417

1.00%

0.20%

Saga Magazine

9

553,734

-6.30%

-12.40%

John Lewis Edition

11

487,550

-1.70%

1.50%

ASOS.com

12

446,055

-0.70%

N/A

Slimming World Magazine

13

438,559

-2.00%

4.40%

Waitrose Kitchen

15

412,681

15.90%

17.40%

Benhealth

21

359,924

0.00%

1.10%

Sainsbury's Magazine

46

215,411

-9.50%

-11.90%

Odeon Magazine

54

203,140

1.50%

-8.30%

Weightwatchers Magazine

70

150,695

-11.80%

-19.60%

Harrods Magazine

82

117,262

-2.80%

6.70%



To find out more about the ABC results you can read this write-up from MediaTel

Posted in Industry News
15thAug 2013


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