Content

The Digital Content Summit 2014 - The British Museum

Creating a sustainable digital content strategy: winning brand advocacy and engagement

Join 150 industry leaders at The Digital Content Summit, taking place on the 11th February 2014 at the British Museum in central London.

In an increasingly competitive digital environment, content providers face significant challenges when developing a commercially viable strategy for their content. Audience fragmentation, high quality and freely available premium content, piracy, dwindling advertising revenue, and new devices and platforms create critical problems, but also new opportunities. The Digital Content Summit will help our delegates navigate this ever changing landscape.

Some of the key topics to be covered:

  • How to get your content discovered, read and retained
  • Understanding the increasing importance of curation
  • Top tips to market content in a more crowded environment
  • Harness the power of social
  • Bringing the right content to the right audience: right time and right place
  • Mobile content and relocation tools

Gain key information from the industry heavyweights:

  • Head of Strategic Partnerships, Google News & Magazines EMEA
  • Head of Community Campaigns and Content, LEGO
  • Marketing Director, Digital Brand Strategy, Economist Intelligence Unit
  • Vice President, NYTimes.com
  • VP Strategy, Sony Music
  • Vice President, Europe, BuzzFeed
  • Digital Account Director, MOFILM
  • Commercial Director, Mumsnet

And many, many more…

To see the latest Digital Content Summit agenda please click here.

Business Reporter is delighted to offer CMA subscribers a 25% discount for The Digital Content Summit 2014. To register your place, or for any further information please contact s.fox@lyonsdown.co.uk or you can call on: 44 (0)20 8349 4363.

The debate will be rigorous, the information invaluable, and the opportunities for networking unparalleled.

Posted in Other Events
22ndJan 2014


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