The event was based on post-advertising marketing, intellectual property and how to create compelling content across all communication channels. These key topics are becoming increasingly important to firms wishing to move their marketing to the highest level possible.
Attendees came from all over the country to take part in the event, with representatives from brands such as Nestlé and Mamas and Papas taking timeout to learn best practice and insider knowledge from the experts. The fabl are members of the prestigious Content Marketing Association (CMA).
Mags Walker, MD of the fabl says: "I am delighted with the response to the event. After almost 20 years in marketing and ten spent specialising in content creation, we have enormous insight into the most effective ways of helping businesses succeed - it is this knowledge and our passion we wanted to share with our guests."
In keeping with the ‘content creates engagement' theme, the event was designed as an interactive learning experience, engaging attendees by asking them to design their own content strategy to market mock brand "Chicken Fish" using various social, online and offline communications channels.
Feedback to the event was excellent with attendees praising the teachings around intellectual property and content in particular.
Mags concluded, "We are thrilled with the feedback from event attendees. We get asked by so many businesses what the secret to successful marketing is and hope that by holding future events like this we can answer that question for them."
Download the presentation here.