Using detailed case studies, specifically selected for a senior UK marketing audience, Harley Manning will describe a whole new process that involves creating and nurturing a system of interdependent, self-reinforcing, company-wide practices that align employees, partners, processes, policies, and technology around customers.
You'll find the full programme at of this fascinating session at www.theidm.com/lecture
I'm delighted to announce that Content Marketing Association Members are able to book this event at the IDM Member Rate of just £30 + VAT. If you would like your place email MACS@theidm.com quoting CMOAL or call 020 8614 0277.
This event really is a must - and not just for marketers, so do share this email with colleagues from other disciplines across your business.