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The new iPhone accidentally gets outed, and more tech stories

The new iPhone accidentally gets outed, and more tech stories Almost everyone has at some point lost their mobile phone, few though are probably regretting quite as much as Gray Powell. The Apple employee hit the headlines this week after the mobile he forgot to take from a German bar in California was splashed firstly all over the online gadget press and then the world media. For the device is widely predicted to be the next generation Apple iPhone or iPhone 4g as it has become known.

At first there was plenty of speculation as to whether the iPhone was real. However after Apple asked for the phone back (it had been sold to gadgets site Gizmodo for apparently $5000), few commentators then doubted that it was genuine. The phone's specification seems to tally with what Apple watchers believe the next gen iPhone wil carry. As well as being slightly smaller and lighter and boasting improved battery life the handset has a front facing camera which is included to enable users to make person to person video calls.

Not surprisingly the online press is rife with conspiracy theories with some bloggers suggesting that the phone's appearance was actually a publicity stunt to draw attention away from rival handsets like the recently announced Microsoft Kin. Others point out that the announcement has taken some of the limelight away from Apple's recently launched tablet PC the iPad which is almost certainly not good for the company. Apple announced this week that the 3G versions of the iPad - which can go online anywhere  using a mobile phone sim , will go on sale on April 30th. There's still no clear news on a date for the UK launch of the iPad though.

It has also been a busy week for Facebook which made two significant changes to its service. Firstly it pulled the plug on on its Facebook Lite versio, a pared down analogue of the site targeted at people with slow Internet connections. The company hasn't given a reason for closing the Lite system but there is speculation that senior execs felt it was lacking in many of the elements of the site that generate income.

Facebook has also added a new Like button for users to share their favourite content with others. A Facebook spokesman explained: 'Liking a Page means you are connecting to that Page. When you connect to a Page, it will appear in your profile and you will appear on the Page as a person who likes that Page.'' There has however been a backlash against the Like button with some critics suggesting that will encourage users to share more information than they expect to with strangers.

Twitter has this week rolled out its long awaited advertising programme Promoted Tweets" The platform allows businesses to insert themselves into the Twitter stream starting with search results. It is expected though that the Promoted tweets will be included on Twitter.com streams and third-party apps such as TweetDeck.
Posted in Multichannel
22ndApr 2010


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