Content

Think finds it's good to talk to The British Association For Counselling & Psychotherapy

Think is delighted to announce its appointment by the British Association for Counselling & Psychotherapy (BACP) to implement a new content strategy and provide editorial content for its public-facing website, It's Good to Talk (IGTT).

BACP is the largest professional body for therapists in the UK, with more than 38,000 members. It sets standards for therapeutic practice and represents, supports, registers and accredits counsellors and psychotherapists. It strives to establish itself as the thought leader within the profession, and be positioned as the trusted expert within the minds of the public and potential clients.

The IGTT site aims to become a valuable and trusted resource about therapy and help build a strong brand name for the general public. The aim of the newly developed content is to debunk any remaining myths and misconceptions about therapy and enable potential clients to make an informed choice about what therapy to have and the different ways to access it. In time, the site will feature a hub of knowledge and information to support this, as well as therapy news, in-depth articles, readers' own personal experiences, a directory of private therapists, and video and audio content.

Content will be edited by former Think editorial director Rachel Shattock, who is also a practising psychotherapist (and BACP registered member). With the unusual dual expertise as a psychotherapist and as an editor and writer, Rachel was uniquely placed to lead this project editorially. Rachel has extensive customer publishing experience and a strong newsstand magazine background (Cosmopolitan, She and several launch editorships). Rachel's aim has been to ensure the new content is interesting, accessible and user-friendly, while retaining the necessary authority.

BACP marketing and commercial manager Claire Andrews says: ‘Think is working with BACP to create the number one online resource for the public to learn about counselling and psychotherapy. As part of our vision to safeguard the value of human relationships, the refreshed site will help us to talk to the public and potential clients about the nature and process of therapy, and encourage positive attitudes and improved access to it.'

‘This is a fantastic membership organisation to add to our digital portfolio, proving once again that we know how to deliver effective online content,' says Polly Arnold, Think's managing director. ‘BACP is core to the rapidly expanding therapy profession and we are thrilled to have been chosen to help it engage with the public with informative and inspiring content.'

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Posted in Member news
3rdMay 2013


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