Think Publishing takes grand prix award at APA International Customer Publishing Awards

This week Campaign for Real Ale's customer magazine, Beer, published by Think Publishing, picked up the coveted Grand Prix prize at the APA International Customer Publishing Awards, which recognise outstanding editorialised branded content.

The Grand Prix was chosen by a panel of judges from a shortlist comprising all the night's 24 category winners. Beer qualified by winning the Best Not-for-Profit Membership Title.

The magazine, which forges a strong sense of community, is sent quarterly to its 70,000 members and keeps them informed of the latest news and trends in the world of real ale. The judges believed that the high-quality feel of the publication has gone a long way in changing the perception of CAMRA by moving it on from the beard and sandal brigade, resulting in increased membership - numbers have risen rapidly to 100,000 people.

"It's a great looking magazine, with some fantastic results thrown in" commented one judge. Another praised the title as "compelling reading. It really delivers on every level and is a very worthy winner of the Grand Prix accolade."

Comments Julia Hutchison, COO, APA:

"The Grand Prix award is the most prestigious award of the night and we are thrilled to be able to award it to a publication that demonstrates all the strengths of the customer publishing industry - excellent editorial, great look and feel - but most importantly tangible effectiveness.

The measurable results speak for themselves, but to increase membership by 30,000 is a fantastic achievement for a quarterly title and showcases the power of editorialisation of brand within the communications mix."

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