TV-content apps on the rise

New research from Parks Associates shows that consumers are developing preferences for TV-content apps as more smartphone and tablet users are using applications from networks like MTV and Nickelodeon.

The 'TV Channel and Network App Users' research found that 14% of smartphone/tablet users surveyed in Q1 2013 had recently used a TV-content app and almost three quarters of those users were satisfied with the experience.

The most common consumer activities with these apps are watching video, looking up information related to programmes and purchasing related music or merchandise. Viewers were also found to use the apps to check broadcast dates and times.

Read the full article at Connected Consumer.

22ndJul 2013

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