US companies spending more on content marketing

Over 50% of US B2B companies will increase their spend on content marketing in 2011. 

That's the result of a survey undertaken by high profile marketing blog Junta 24 in collaboration with MarketingProfs, The Business Marketing Association and American Business Media. 

The report also concludes that smaller companies are more likely to spend on content marketing and have generally been faster to adopt social media than larger ones. 

If a  company has less than 10 employees it is twice as likely to have a blog than if the company has over 1000 employees. The survey also discovered that smaller companies are spending a much higher percentage of their marketing budget on content than larger ones (34% rather than 21%). 

The report does underline how important content based marketing - whether it be blogs and websites or print - is becoming to brands. Smaller companies need content to create an identity for themselves online while at the same time increasing their chances of people finding their goods and services via search engines. For larger brands print remains a hugely powerful medium and a fantastic shop window for a brand. 3Comments

3 Comments on "US companies spending more on content marketing"

Wayne Wood Says:
27th August 2010

NCTM

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