Videojug, the leading online video production and publishing company, has appointed Braben to build its profile with commercial partners in the UK and internationally. The new campaign will capitalise on Videojug’s unique position as a specialist online video publisher and commercial producer connecting brands and audiences through original video content.
Braben’s remit will include support on how Videojug will present its commercial proposition to target audiences through connected PR and communications activity across channels including face-to-face, editorial and social media activity. The campaign will build fame for the company’s USPs in the UK content marketing landscape as a key partner of choice for all brands considering the use of online video to engage with audiences.
Tom Laidlaw, CEO, said: “We are a dynamic digital content business with a compelling proposition in a growing market. Braben’s unique understanding of the media, marketing and technology space will help tell our story in a powerful, engaging and influential way to an audience of advertisers, agencies and commercial partners.”
Matt Bourn, Managing Director, Braben, said: “Videojug is a really exciting business with a great proposition for all businesses looking to capitalise on video as part of their content marketing and advertising strategy. It has an unrivalled heritage in how brands can connect with audiences through video content and we look forward to helping them achieve their commercial ambitions.”
Since its launch in 2006, Videojug has created over 60,000 films generating tens of millions of views monthly across its online network, including the first, original and highly successful ‘how to’ site at videojug.com. The company now offers a global monthly audience of over 50 millions uniques for advertisers, a leading catalogue for publishers to license video content, brand-new, exciting formats for sponsorship and has extensive production capabilities, based in Central London.
The business connects with audiences through YouTube channel management, content hosting services & syndication opportunities across the web.