The new agency will leverage Videojug’s eight years of production & audience-building expertise, servicing brands and talent. Launch clients for its agency include brands – Mothercare, Russell Hobbs and Remington - and talent – Olympian Louis Smith and Made In Chelsea’s Binky Felstead.
Known to many for pioneering the now-familiar "How-To Video" content format on Videojug.com, Videojug Networks full-service in-house agency will offer an extended content creation, production and distribution service to brands and talent alongside its own successful consumer website & content network.
Tom Laidlaw, Chief Executive Officer, said: “We have an enviable track record of creating original lifestyle programming and formats for the web since 2006, but we have seen a surge in demand from brands for our unique video entertainment production and distribution know-how. Our full-service agency means we can now deliver high quality professional video content creation, production and distribution for any brand or talent wishing to use video effectively to engage with an audience.”
Videojug Network’s full service agency will be led by Ben Sinden, Content Director and Gareth Mugford, Commercial Director. Using the company’s experience of publishing thousands of videos online, Videojug Networks new agency will help brands reach new audiences through network and distribution opportunities and through new channels, including YouTube and many other platforms, that brands can own or exploit.
The agency helps brands including Mothercare, Russell Hobbs and Remington produce bespoke original content targeted at and reaching specific consumer groups. Content will be designed to achieve a range of objectives, engaging audiences, showcasing products and converting to online purchase.
Its remit for talent including Olympian Louis Smith and Made In Chelsea’s Binky Felstead will be to develop a compelling showcase for talent on connected screens through original video content, building up audiences via YouTube, social media channels and distribution across the web, creating and opening up a range of valuable commercial opportunities.
Ben Sinden, Content Director, said: “Now is the time for brands to take this opportunity. Video content is hugely impactful, more engaging than any other format as a means for brands to reach and communicate with consumers. We make this easy, a one-stop shop that offers all the opportunities there are for brands in online video, backed by our unique experience as successful publishers in our own right.”