Wardour to launch on-trade marketing activity for Fuller's brewery

Content marketing agency Wardour has been appointed by Fuller's to deliver the 350 year old brewer's on-trade marketing catalogue ‘Finest'.  The appointment of the agency, which already works with sector giant HEINEKEN UK, followed a competitive three-way pitch. 

Fuller's is now a major distributor and wholesaler with over 1,000 outlets across the UK and Finest is published 10 times per year as a key way to let its on-trade customers know about new products and services.

Wardour's re-launched edition now delivers a much improved and more engaging, content-rich reader experience with genuine value for the audience. It features 24 pages of beers, wines and soft drinks with tasting notes, tips and tricks for retailers, and hero imagery of team members and suppliers.

Commenting on Wardour's appointment, Mark Roberts Trade Marketing Manager for Fuller's said: "Wardour were a natural choice of agency to work with on this important project for us given their market expertise and the quality of their work. We also felt that there was a real alignment in ideology within the account and editorial team. Wardour really understand our business."

Martin MacConnol CEO of Wardour added: "This is a complex and vibrant sector and we love working with people who are so passionate about their work. We were delighted to be able to bring all of our knowledge and experience around beer and the on-trade to this important project for Fuller's."

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Posted in Member news
14thNov 2013

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