So the Content Marketing Association created a short video to explain the world of storytelling - how compelling content effectively engages with brands and organisations audiences.
Embracing all communications channels, from magazines and TV to games and mobile apps, if customers are emotionally involved with a brand, you will not only have their attention but you'll have their custom.
To find out more about content marketing and its power to engage, join us at the CMA's 2012 International Content Marketing Summit.
This year, the theme is 'Telling Brand Stories', a theme that gets to the heart of why content marketing is so successful.
Wednesday 28 November 2012, Old Billingsgate, London
This video was created and produced by FMG - www.groupfmg.com