If you weren't able to attend last week's Guardian Media Summit, you can now watch the CMA's panel discussion session on 'The rise and rise of branded content'
Moderated by Clare Hill, MD, CMA, the panel was made up of Andrew Hirsch, CMA Chair and CEO, John Brown, Channel 4, LinkedIn, Buzzfeed, and IBM.
Companies are continuing to invest in content marketing, but how can they ensure their content genuinely drives engagement with consumers? In a 24/7 always on culture how do you maintain quality? What KPIs do you use to measure content marketing? Where's the innovation coming from? These are the key questions explored by panelists in this session at the Changing Media Summit 2014.
Watch the panel discussion on the Guardian Media Network here.
> Find out about other events the CMA are speaking at
> Watch the 'How content marketing can help you pull' video featured at the Guadian Summit
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