Week in content marketing: 9th July

How images have changed the social web, a look at co-creation and using celebrities to deliver branded content and how social media content builds trust for brands.

The CMA appoints Braben and Mills - We, the CMA, have some news of our own this week. We have made a dual appointment of specialist communications consultancy Braben and experienced journalist Dominic Mills to help us develop our new content strategy. Braben will focus on raising awareness of the CMA, its member agencies and the innovative multi-platform content they produce on behalf of their clients, while Dominic Mills assumes the role of the CMA's Consultant Editor, where he will help create bespoke editorial for the organisation. Mills has previously been editor of Campaign and a columnist for The Daily Telegraph. Braben will also work on the preparation for, and execution of, the CMA's International Content Marketing Summit on November 27th, including speaker profiling, industry commentary and press office management. More here.

How images have changed the web - Ever looked at your Facebook feed and marvelled at how many of the posts you see are pictures or video? It is clear that images, both still and moving, have completely changed the web and it's not just Facebook and YouTube but also Pinterest, Instagram and many other platforms. The Wallblog has an interesting feature which catalogues how images have changed the social web and also how they have affected the way that brands interact with customers through social channels. More here.

70 content marketing articles - If you have afternoon you might want to wade through over 70 content marketing tips which Econsultancy has gathered together on its blog. There are some basic ones, like how to harness user generated content, as well as some more left field articles, such as what content marketers can learn from 1940s content. Some, but not all, are relevant to UK content marketers. More here.

Ever used a celebrity to promote your brand? Was it a successful collaboration? Co-creation, where brands and agencies team up with celebrities, other media brands and social media influentials, is a hot trend not just in content marketing but also in online PR. Econsultancy has an article looking at how brands and agencies can work with influencers and offers advice on how to interact with their communities. More here.

Social media builds trust - If you spend all day updating Facebook and Twitter for your brand or agency there's some heartening research that you should read. Marketing Week quotes a survey from the IAB Social Media Council, conducted by Marketing Sciences, which found that nine out of 10 consumers would recommend a brand after interacting with it on social media. The research also concluded that almost four fifths of participants said they would be more inclined to buy a brand more often after being exposed to its social media presence. More here.

The importance of content marketing - Finally there's a good roundup of reasons why content marketing has become so important for brands on this infographic produced by Fat Joe which can be seen on the Social Barrel site. The infographic focuses mainly on the importance of blogs, but its conclusions can be attributed to all kinds of content marketing from video through to printed magazines. More here.

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8thJul 2013

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