Content

CMA Digital Training

As the content marketing industry is developing at such a rapid pace, it's vital that CMA members and non-members keep up to date with staff training and education, so we provide a number of training sessions, to educate and inspire those working in the content marketing industry.

Please see full course details below and also details of all our upcoming courses for 2016 and beyond!

If you have any questions about any of our training courses please contact

charlie.eke@the-cma.com

Our digital training programmes provide attendees with a thorough understanding of the principles and practices of effective digital content marketing. 

Upcoming Course Modules & Dates  

Social Media ROI & Content Marketing - 10th May (Hosted by Mark Walker)

Managing Procurement for Content Marketing - 24th May (Hosted by Andrew Reeves)

Digital Content Strategy & Planning -27th May (Hosted by Tim Tucker)

Copywriting for Digital Media -10th June (Hosted by Tim Tucker)

Online video for content marketers - 7th Oct (Hosted by Stephen Follows) 

Online video for content marketers - 26th Jan 2017 (Hosted by Stephen Follows)

Trainers - (These vary depending on the session)

Mark Walker, Head of Content Marketing at Eventbrite UK 

Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn.

Tim Tucker

Tim Tucker

Tim is an independent digital content marketing strategist and user experience specialist. He is a regular consultant for the Content Marketing Association, planning and delivering monthly digital breakfast events in London.

Tim started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music-making, photography, computing and technology.

Stephen Follows, Creative Director, Catsnake Film.  

The online videos that Stephen has written and produced for Catsnake Film’s have gathered over 20 million views, celebrity endorsements, wide press coverage and a host of awards.  

Stephen has produced work for a wide variety of clients ranging from computer game giants (Bethesda), technology giants (Nokia Siemens Networks) and sporting giants (Jonny Wilkinson) but sadly no actual giants. He’s shot people in love, in the air, on the beach and on fire (although not at the same time) across over a dozen different countries in locations ranging from the Circle Line to the Arctic Circle.

Recently Stephen’s scriptwriting has won Virgin Media Shorts, the Reed Film Competition and IVCA awards; has been nominated at the British Independent Film Awards, Viral Video Awards, LA Movie Awards and long-listed for a BAFTA; and has been championed by Mike Newell, James King, Stephen Fry, the Daily Telegraph and Le Monde.

Stephen also teaches film producing at film schools (NFTS, The Met Film School, Nashville Film Institute), weekend courses (Practical Producer, 7 Step Producer, Guerrilla Filmmakers Masterclass) and bespoke events (BFI, British Council, London Screenwriters Festival).  

When he has time he drinks tea in the office of his production company, Catsnake Film, in Ealing Studios.

Andrew Reeves, Director, Reeves Consulting

Andrew is an independent consultant with over 20 years’ experience in marketing services practicing commercial management. He has worked primarily agency side with the big networks including HAVAS, WPP and M&C Saatchi before setting up his own consultancy last year.

Over this time Andrew has worked directly with many of the big brand procurement divisions including HSBC, Barclays, BAT, Siemens, RBS and Boots and seen first-hand the evolution of marketing procurement and how it has changed over the years.

Testimonials

"2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!' Rudi Kobza, Owner, Kobza

“The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International

“Thoroughly enjoyable session, Lots of great information and insight to take back to the team.” Sarah Deane, Marketing Assistant, Zurich Municipal

Loved the scientific results driven approach to online video marketing” Justine Ragany, Content Director, Sonder

“Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury

“An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax

“Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee

“Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think

 

 

Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind. Kath Hipwell
Head of Content Strategy
Red Bee